About Larry Treas

My name is Larry Treas and I am CEO and Head of New Thinking at Dagger. I have 35 years of witnessing the madness that blows through companies around the world, and it’s a foul breeze. I created the Dagger Guild to forge peer discussions, mentoring sessions, and specific information pipeline deliverables to address, solve and alleviate the standard issue nothingness you go through daily. Dagger has no allegiance, no affiliation, and no ties to carriers, vendors, advertisers or telecom marketers of any kind. As a result, our advice is both untethered and unbiased. You can see from my CV/resume my track record and years of experience. The Dagger Guild is my dream built upon the belief that together, we will create the next generation of heroes.
13 11, 2018

Apple + Amazon = Industry Game Changer


Most of you have been made aware that Apple, the maker of the most popular smartphone on this planet, recently struck a new sales arrangement with Amazon, the largest and most profitable sales entity on the planet. On the surface, this feels like a magnificent revenue event for both giants. Although a certain type of Apple consumer products will not be offered for sale under the Amazon banner (like their speakers which competes directly with Amazon’s) this opens up a new sales delivery option for the ‘Apple faithful’. Why do we bring this up, as Dagger Guild [...]

Apple + Amazon = Industry Game Changer2018-11-13T17:01:46+00:00
12 11, 2018

Benchmarking / Competitive Pricing – Can You Afford to Not Review?


Can you afford to be paying 15%, 20% or even 35% more month after month? You might be saying, “this is the other person, not me”. Yet, how do you know you are not leaving money on the table unless you have verified what you are paying is competitively priced and optimized for today? The key word being today. Due to technology and other advancements, pricing has continued to plummet every year for all kinds of services. Therefore, management desires to know if what they are paying is where it should be. So then, why do I [...]

Benchmarking / Competitive Pricing – Can You Afford to Not Review?2018-11-14T10:00:14+00:00
9 10, 2018

‘Come Together—Right Now’


I saw ‘A Star Is Born’ yesterday. Really good flick if you are a music fan (Gaga is amazing). However, I was equally struck by the theater ads prior to the feature which had an Abbey Road Beatle’s tune-‘Come Together’. It is simply amazing that the song remains relevant after half a century. Every bit as poignant now as the day it was penned.   As a telecom fanatic, my favorite thing about the tune is the ‘rotary phone’ sound they managed to recreate in the studio with a series of drum beats and bass riffs. The [...]

‘Come Together—Right Now’2018-10-09T15:24:43+00:00
28 09, 2018

Service Outage Kills Productivity


Webster’s defines an ‘interruption’ as a break in the continuity. Well, my business, continuity and productivity was most definitely ‘interrupted’ when my carrier service stopped (again). See previous blog. Tuesday September 25th, 2018 around 10:00am, CST, I began having problems making and receiving calls to clients. I received recordings that this number was no longer a working number, ringing with the call going to dead air to the *611 call tree not working as it had in the past. Upon investigation, I discover that, once again, my service provider is experiencing difficulty resulting in a service "interruption" [...]

Service Outage Kills Productivity2018-10-09T14:12:08+00:00
11 07, 2018

Diving Requires Oxygen – So Does Your Business


In my nearly 40 years of communication experience, I know the following to be accurate. “All business today is analogous to ocean diving regardless of the depth. And all experienced divers, like those individuals managing companies of every shape and size, possess one essential need—-—the oxygen to survive.” The preceding is particularly true in the business of telecom and the ever-changing landscape. Staying with my ‘underwater analogy’, in order to avoid becoming just that, ‘underwater’, ALL BUSINESS MUST GENERATE ROI (return on investment) for their basic survival. Capital is the equivalent of the oxygen divers hold in their [...]

Diving Requires Oxygen – So Does Your Business2018-10-09T14:12:38+00:00
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